SORORITY LETTERS: PROMOTING OUR BRAND

At college commencement ceremonies this spring, I was pleased to see so many sorority women wearing their colorful stoles and letters with their graduation attire. These letters let others know that we place value in our sorority membership. We are promoting our brand.

People do not always assign our letters with a particular NPC organization, but rather they see the letters and think sorority. Therefore, it is up to each of us to advocate for the sorority brand and openly share how sorority membership enhances the college experience.

• We can talk about friendship as the basis for the founding of our organizations.  
• We can talk about ways we make a difference as sorority women — as leaders on campus and in our communities; as caring citizens engaged in outreach efforts and charitable causes; and as scholars who value academic achievement and career pursuits.  
• We can talk about the benefits of mentorship that comes with intergenerational support from alumnae advisors and near peer relationships within our chapters.  
• We can talk about how lifelong commitment translates into sisters who are there for us in good times and challenging times.
• And we can talk about how our ritual and highest teachings provide the moral compass in our lives.  

This promotion of our brand should happen 365 days a year — not just during recruitment.

How are you promoting our brand? Are you talking about your positive sorority membership experience?